
Gemma Edwards (MCIM)
Global Marketing Consultant
Hello I am Gemma, otherwise known as 'Gem' for short and Founder of GEM | Gemma Edwards Marketing Consultancy, supporting Retail, Charity, Attractions and Tourism businesses within the South West UK.
After 15 years of working directly for various key retailers, e-tailers and charity visitor attractions in the UK & UAE, I founded my own marketing consultancy in the South West UK. My experience started in the UK and grew internationally when I was headhunted to work abroad in Dubai, UAE. From there onwards my experience has grown from my grass roots in visual merchandising through to creative, brand and digital marketing. I have been referred to as a 'swiss army knife' having diverse marketing skillsets widely across omnichannel both in retail stores and online in digital and ecommerce.
Key Skills:
Marketing Campaigns (Ecommerce and Omnichannel)
Marketing Strategy & Brand Positioning
Global Market Expansion (UK, US, EU, MENA)
Agency Management (Creative, Media, Paid)
Growth & Performance Marketing (PPC, Paid Social)
Digital Transformation (Shopify Plus, Magento, CRO)
Leadership & C-Suite Stakeholder Management
Senior Budget Management (£200K – £4M) & ROI Delivery
Get in touch with me at GEM | Gemma Edwards Marketing for all your marketing needs and requirements 💎
marketing expertise
2025
2024
2023
2022
2020
2019
2018
2016
2014
2011
2007
Global Marketing Consultant
GEM | Gemma Edwards Marketing, South West UK & International
Head of Digital Marketing
Dryrobe® Ltd, UK
Marketing Campaigns Manager
Eden Project, UK
Head of Marketing
Kit Heath Ltd, UK
Head of VM & Creative
Redtag, BMA International Group, Dubai UAE
CREATIVE VISUAL MERCHANDISING CONSULTANT
Freelance VM UK, London
RETAIL VISUAL SPACE PLANNER
Royal Horticultural Society, London UK
CONCEPT VISUAL MERCHANDISING MANAGER
Homecentre, Landmark Group, Dubai UAE
CREATIVE VISUAL MANAGER
Laura Ashley, London UK
AREA VISUAL MERCHANDISER
Jojo Maman Bebe, London UK
VISUAL MERCHANDISER
House of Fraser, London UK
2026
MCIM Member
The Chartered Institute of Marketing (CIM)

