
Gemma Edwards
Global retail Marketing Consultant
Hello I am Gemma, otherwise known as 'Gem' for short and I founded GEM | Gemma Edwards Marketing a global marketing consultancy UK & UAE. After 15 years of working direct for various key retailers, e-tailers and charity visitor attractions in the UK & UAE, I have taken the exciting leap into starting my own marketing consultancy GEM. My experience started in the UK and grew internationally when I was headhunted to work abroad in Dubai, UAE. From there onwards my experience has grown from my grass roots in visual merchandising through to creative, brand and digital marketing. I have been referred to as a 'swiss army knife' having diverse marketing skillsets widely across omnichannel both in retail stores and online in digital and ecommerce. Check out GEM website and social to scope out our credentials and get in contact for all marketing requirements!
marketing expertise
2025
2024
2023
2022
2020
2019
2018
2016
2014
2011
2007
Global retail Marketing Consultant
GEM | Gemma Edwards Marketing, UK and UAE
Head of Digital Marketing
Dryrobe® Ltd, UK
Marketing Campaigns Manager
Eden Project, UK
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Head of Marketing
Kit Heath Ltd, UK
Head of VM & Creative
Redtag, BMA International Group, Dubai UAE
CREATIVE VISUAL MERCHANDISING CONSULTANT
Freelance VM UK, London
RETAIL VISUAL SPACE PLANNER
Royal Horticultural Society, London UK
CONCEPT VISUAL MERCHANDISING MANAGER
Homecentre, Landmark Group, Dubai UAE
CREATIVE VISUAL MANAGER
Laura Ashley, London UK
AREA VISUAL MERCHANDISER
Jojo Maman Bebe, London UK
VISUAL MERCHANDISER
House of Fraser, London UK


