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Gemma Edwards (MCIM)

Global Marketing Consultant

Hello I am Gemma, otherwise known as 'Gem' for short and Founder of GEM | Gemma Edwards Marketing Consultancy, supporting Retail, Charity, Attractions and Tourism businesses within the South West UK.

 

After 15 years of working directly for various key retailers, e-tailers and charity visitor attractions in the UK & UAE, I founded my own marketing consultancy in the South West UK. My experience started in the UK and grew internationally when I was headhunted to work abroad in Dubai, UAE. From there onwards my experience has grown from my grass roots in visual merchandising through to creative, brand and digital marketing. I have been referred to as a 'swiss army knife' having diverse marketing skillsets widely across omnichannel both in retail stores and online in digital and ecommerce.


Key Skills:
Marketing Campaigns (Ecommerce and Omnichannel)
Marketing Strategy & Brand Positioning
Global Market Expansion (UK, US, EU, MENA)
Agency Management (Creative, Media, Paid)
Growth & Performance Marketing (PPC, Paid Social)
Digital Transformation (Shopify Plus, Magento, CRO)
Leadership & C-Suite Stakeholder Management
Senior Budget Management (£200K – £4M) & ROI Delivery

Get in touch with me at GEM | Gemma Edwards Marketing for all your marketing needs and requirements 💎

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marketing expertise

2025 

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2007

Global Marketing Consultant 
GEM | Gemma Edwards Marketing, South West UK & International   

Head of Digital Marketing

Dryrobe® Ltd, UK 

Marketing Campaigns Manager

Eden Project, UK 

Head of Marketing 

Kit Heath Ltd, UK 

Head of VM & Creative 

Redtag, BMA International Group, Dubai UAE 

CREATIVE VISUAL MERCHANDISING CONSULTANT

Freelance VM UK, London 

RETAIL VISUAL SPACE PLANNER

Royal Horticultural Society, London UK 

CONCEPT VISUAL MERCHANDISING MANAGER

Homecentre, Landmark Group, Dubai UAE

CREATIVE VISUAL MANAGER 

Laura Ashley, London UK 

AREA VISUAL MERCHANDISER

Jojo Maman Bebe, London UK 

VISUAL MERCHANDISER

House of Fraser, London UK 

2026 

MCIM Member  
The Chartered Institute of Marketing (CIM) 

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testimonials

"I had the pleasure of working closely with Gemma in Dubai, where her ability to align marketing strategy with broader business objectives consistently delivered measurable impact. She brings a rare blend of commercial insight, creative leadership, and deep sector expertise—particularly in fashion, lifestyle, and luxury retail.

 

Gemma doesn’t just execute campaigns; she builds strategic, omnichannel marketing ecosystems that drive sustainable growth, customer engagement, and long-term brand value. Her consultancy is a trusted partner for any organisation looking to scale with purpose and clarity—whether in the GCC, the wider Middle East, or across the UK and Europe". 

Pranav R. Shankar, Head of Marketing

Redtag, BMA International Group - UAE 

GEM Gemma Edwards Marketing

© 2025 GEM | Gemma Edwards Marketing ® . All Rights Reserved

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