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Gemma Edwards

Global retail Marketing Consultant

Hello I am Gemma, otherwise known as 'Gem' for short and I founded GEM | Gemma Edwards Marketing a global marketing consultancy UK & UAE. After 15 years of working direct for various key retailers, e-tailers and charity visitor attractions in the UK & UAE, I have taken the exciting leap into starting my own marketing consultancy GEM. My experience started in the UK and grew internationally when I was headhunted to work abroad in Dubai, UAE. From there onwards my experience has grown from my grass roots in visual merchandising through to creative, brand and digital marketing. I have been referred to as a 'swiss army knife' having diverse marketing skillsets widely across omnichannel both in retail stores and online in digital and ecommerce. Check out GEM website and social to scope out our credentials and get in contact for all marketing requirements!

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marketing expertise

2025 

2024

2023 

2022 

2020 

2019 

2018

2016

2014

2011

2007

Global retail Marketing Consultant 
GEM | Gemma Edwards Marketing, UK and UAE  

Head of Digital Marketing

Dryrobe® Ltd, UK 

Marketing Campaigns Manager

Eden Project, UK 

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Head of Marketing 

Kit Heath Ltd, UK 

Head of VM & Creative 

Redtag, BMA International Group, Dubai UAE 

CREATIVE VISUAL MERCHANDISING CONSULTANT

Freelance VM UK, London 

RETAIL VISUAL SPACE PLANNER

Royal Horticultural Society, London UK 

CONCEPT VISUAL MERCHANDISING MANAGER

Homecentre, Landmark Group, Dubai UAE

CREATIVE VISUAL MANAGER 

Laura Ashley, London UK 

AREA VISUAL MERCHANDISER

Jojo Maman Bebe, London UK 

VISUAL MERCHANDISER

House of Fraser, London UK 

testimonials

"I had the pleasure of working closely with Gemma in Dubai, where her ability to align marketing strategy with broader business objectives consistently delivered measurable impact. She brings a rare blend of commercial insight, creative leadership, and deep sector expertise—particularly in fashion, lifestyle, and luxury retail.

 

Gemma doesn’t just execute campaigns; she builds strategic, omnichannel marketing ecosystems that drive sustainable growth, customer engagement, and long-term brand value. Her consultancy is a trusted partner for any organisation looking to scale with purpose and clarity—whether in the GCC, the wider Middle East, or across the UK and Europe". 

Pranav R. Shankar, Head of Marketing

Redtag, BMA International Group - UAE 

GEM Gemma Edwards Marketing

© 2025 GEM | Gemma Edwards Marketing. All Rights Reserved

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