About | GEM | Gemma Edwards Marketing

Gemma Edwards

Global Marketing Consultant

Hello I am Gemma, otherwise known as 'Gem' for short and GEM

Gemma Edwards Marketing is my marketing consultancy business.

After 15 years of working direct for various key retailers, e-tailers and charity visitor attractions I have taken the exciting leap into the consultancy world! My experience started in the UK and grew internationally when I was headhunted to work abroad in the Middle East. From there onwards my experience has grown from my grass roots in visual merchandising through to creative, brand and digital. I have been referred to as a 'swiss army knife' having diverse marketing skillsets widely across omnichannel both in retail stores and online in digital and ecommerce.

Work History

2025

2024

2023

2022

2020

2019

2018

2016

2014

2011

2007

Global Marketing Consultant
GEM | Gemma Edwards Marketing, UK and International

Head of Digital Marketing

Dryrobe® Ltd, UK

Marketing Campaigns Manager

Eden Project, UK

Head of Marketing

Kit Heath Ltd, UK

Head of VM & Creative

Redtag, BMA International Group, Dubai UAE

CREATIVE VISUAL MERCHANDISING CONSULTANT

Freelance VM UK, London

RETAIL VISUAL SPACE PLANNER

Royal Horticultural Society, London UK

CONCEPT VISUAL MERCHANDISING MANAGER

Homecentre, Landmark Group, Dubai UAE

CREATIVE VISUAL MANAGER

Laura Ashley, London UK

AREA VISUAL MERCHANDISER

Jojo Maman Bebe, London UK

VISUAL MERCHANDISER

House of Fraser, London UK

testimonials

"I had the pleasure of working closely with Gemma in Dubai, where her ability to align marketing strategy with broader business objectives consistently delivered measurable impact. She brings a rare blend of commercial insight, creative leadership, and deep sector expertise—particularly in fashion, lifestyle, and luxury retail.

Gemma doesn’t just execute campaigns; she builds strategic, omnichannel marketing ecosystems that drive sustainable growth, customer engagement, and long-term brand value. Her consultancy is a trusted partner for any organisation looking to scale with purpose and clarity—whether in the GCC, the wider Middle East, or across the UK and Europe".

Pranav R. Shankar, Head of Marketing

Redtag, BMA International Group - UAE